I chose to watch Shelter’s “The Drive” video which follows a simgle mother and her daughter as they are forced to sleep in their car after losimg their home. The narrartive is very intimate and shows the physical and emotional strain of homelessness. Rather than using statistics to deliver the messsage of what homelessness looks like, the video focuses om every day moments- school drop offs/pick ups and estimg in the car- to create empathy and for the audience to understand the seriousness of the situation better by feeling like they are actually living it aswell.
This video aims to show how homelessness is not a distant problem, but a terrible thing that can happen to amy ordinary family. In terms of altruism, the video/film works by truggering empathatic concern. Watching a mother struggle, amd the daughter being cinfused and upset, initiates a reaction for those viewing it to become sypathetic towards this struggling family and creates a desire to help those in these situations.
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